In the business world, art is not a basic need. Often, entrepreneurs do not even notice the lack of art or good design. Art can improve your experience or emphasize a particular theme, but in the life of the company, there is no substitute for direct experience of satisfactory commercial transaction. But companies continue to buy art and the amount of art acquisitions each year are higher than the art purchased by museums or private collectors.
After over 30 years of documentation and work in the art world, I learned some fundamental truths that demonstrate that the collection of works of art is a very important part of the art world, but also unique features that you must understand to successfully sell his art. One of the myths about the art of business is that companies buy art as an investment. If the value of the collection of works of art, it may be appropriate for the business leaders, and it is true that art purchased wisely will probably have a much better performance when it is sold later - but there is a much stronger desire to buy art instead of trying to sell above the market. Companies have many other skills for profit, so they leave "the buying and selling art for profit" for others.
Companies are more interested in improving their brand image through the development and maintenance of art collections - the collections are often considered part of the social responsibility program of the companies. Often regarded as the new patrons of art - and many journalists have referred to them as the modern equivalent of the Medici - many companies take responsibility in the promotion of art and culture in the society they belong.
But the basic reason which promotes the accumulation of business is the fact that there have been several studies that have shown that employees and business efficiency, productivity and enhance creativity where art is placed in the place working.
And it's not just employees who see the benefit of art in the workplace, it also has a positive effect on visitors and customers. Well positioned work often becomes a point for visitors to speak, and it helps to promote the image of the company, as it provides evidence of the participation of society in improving the work environment for its employees .
Art in the workplace is actually part of a broader trend. It is part of the trend towards humanisation of work. Most companies that have small collections also tend to be more interested in works of art by artists from the region in which the company operates. And even large multinational companies tend to buy art works of artists in the various countries where they have branches.
The companies are still concerned about being a good corporate citizen. Put money - and in this case, art - in the community, improving the community and create good will, it is in the best interest of society
In addition to traditional media paintings, original prints and sculpture, one of the interesting recent phenomenon is the increasing number of collecting societies now crafts and folk art. Craft art is everywhere, and it is often easier than the sculptures because they are cheaper and images are generally more affordable.
Corporate Art Collection today is a segment of the established art world, with its own team of professionals and experts, and its own philosophy and ethical standards. The more you know about the world of business district, the better chance you have to sell his art.
A useful tool that is available today is the "International Directory of Corporate Collections Art".