Advantages and Disadvantages Mobile Apps Mobile Web

To say that mobile applications are increasingly would be an obvious understatement, IDC predicts that global downloads will reach 76.9 billion in 2014 and will be $ 35 billion. Therefore, many companies are considering jumping into the movement of the mobile application. But your business really needs a native mobile application; this is the best way forward for your brand?

Native Mobile Apps

Native mobile applications are specifically designed to run on smartphones operating system and firmware machine.

    Native applications can offer greater functionality to play the capabilities of smartphone devices.

    Native applications are distributed through app stores (Apple iTunes, Android Marketplace). This is a powerful platform for your applications found since you've optimized your application for maximum visibility.

ative mobile applications to better promote user engagement with more user sessions; this is probably due to the richer user interface provided if it can be changing with new developments in HTML5.

    Research shows that most wealthy respondents are more likely to say they had downloaded a native application (Search for and Harris Interactive)
        Cost - a native application is specific to the mobile device runs on because it uses the characteristics of particular mobile unit.

Web applications

An application in which all or parts of the software are downloaded from the web each time it is run.
It can usually be accessed from any web-able mobiles (GIA)


Accessibility - a mobile application HTML5 (web application) are available on most mobile devices so you can reach a much larger audience than if you were to develop a native mobile application for iPhone only say.

Cost - Web applications use the same code base for all platforms (iOS, Android), but there is still work to do to ensure the application is compatible on all platforms that brings development costs decreased significantly.

    Discovery - With increased native applications in application stores is difficult to distinguish whether web applications are less visible, provided there is a strong marketing strategy in launching using discovery.

    Web applications offer more direct access to unfiltered and analysis of user behavior, allowing customers to target cross-selling opportunities.

    AppScan Web be attached to the user's phone menu for easy repeat access.


Performance and features are limited compared to a native application that Internet connectivity is required, and the application can not access the phone features such as geo-location technology and push notifications.
    Less controlled user experience
    The lack of standards in mobile browsers can make it very difficult to ensure their application is compatible cross-platform.

(There is also the possibility of constructing a hybrid / native Web application that allows developers to create mobile applications that share their infrastructure with your Web application. A hybrid application could provide the perfect compromise between cost and your business functionality ).

ptimized mobile site

An optimized mobile site is essentially the website of your business optimized for viewing on a mobile device.


An optimized mobile site is a simple transfer of information and content (or part) of your website to allow access to the mobile user.
    Mobile optimized sites offer small businesses the opportunity to enjoy the increase in mobile search.

The user experience is improved as a logical web page is optimized for viewing on a mobile device.

    If your website is built in Flash, then it will not be visible to all users of Apple devices - optimized mobile site will increase your company's visibility for Apple users.


If your site is built in flash will require more work for the site to be accessed on Apple devices.

    An optimized mobile site HTML5 web applications depend on Internet connectivity to function the user experience is limited to Web-based actions.

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