Mobile has increased so rapidly that today is the leader in media consumption in the digital platform. 62% of the business of digital media is combined tablets and smartphones, 54% of the activity is stand-alone applications, according to Comscore.
As of April 21, 2015, Google is now indexing mobile apps, allowing them to display results of search engines. Read article SearchEngineLand on the search engine application Evaluation. You need a mobile app!
What are the benefits of having an app for your business?
As mobile marketing continues to grow, more and more companies jump on the bandwagon mobile app to connect with "on-the-go" consumers, drive more traffic, generate new business, increase sales through better promotion of products and above all, be available to customers on their mobile devices, 24 × 7.
Have app for your business conducts marketing efforts to a whole new level. SMEs are now raising their marketing strategies and expand their reach to the customer with mobile applications.
This gives companies a huge marketing advantage. Let's look at the advantages of a mobile application allows your company and your customers:
1. Strengthen your brand
2. Increase your visibility and accessibility on mobile devices
3. Build relationships and loyalty with your customers
4. Generate repeat business applications with tools such as coupons and loyalty cards
5. Improved social networking strategies
6. Sales increases with push notifications
7. Are your products / services are easily accessible to their customers 24 × 7
8. Quick installation appointment for your customers
9. The request is more easily accessible and faster than a website loads
10. Client Engagement Customers have easy access to your social media messages
11. Stand out from your competitors
For a mobile app is better than a website
In short: An application loads and works faster! Optimized mobile sites serve an important purpose, but does not replace the need of applications. Let's look at a side-by-side:
• Mobile applications give you almost instant access to the content you need, non websites
• Mobile applications appear in application stores, are the sites
• Mobile applications can keep your company in direct contact with its customers through push notifications, not websites
• Mobile applications are still visible on the home screen of your mobile device, Web sites are not always visible
You see the power that mobile marketing applications have to offer? With features such as push notifications, you can instantly reach your customers with much less time and snail mailing advertising sales efforts, not to mention much less advertising costs. Wall Street Journal shows that the statistics Q1 2015, Google Play Store has 70% more downloads of applications that Apple Store. Now is the time to explore the mobile app market! More users download your app, the more people you can get to propose the sale, promotion of products, events, press releases, You name it! The application market is growing and continues to grow. Remember, mobile applications are becoming a standard component of large and small companies.
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