Burger King Franchise Review

Burger King Franchise

The first Burger King restaurant, founded in 1954 by James McLamore and David Edgerton opened in Miami. Often popularly abbreviated BK, is a fast food chain in the world, mainly composed of dishes from burgers and treats.

Burger King is in a parent known as Burger King Holdings. It operates about 40 subsidiaries that manage global operations franchising, acquisitions and financial responsibilities and has its head office based in Miami-Dade County, Florida, near Miami.

One of its subsidiaries is the Burger King Brands, Inc. responsible for maintenance of intellectual assets of Burger King.

Founded in 1990, owns and manages all domain names, copyrights and trademarks that are used by Burger King restaurants in the United States and Canada. It also offers services market-oriented to its parent company.

The main products are the Burger King burgers, chicken, fries, soft drinks, salads, desserts and smoothies. Burger King began franchising in 1959 for which he used a regional model where franchisees have bought the rights to open stores in a specific geographic region.

This method resulted in a compromising situation where there was little monitoring and control of implementation of the regulation of store design to product quality and image. Between 1970 and the first half of the 1980s, there were very process regarding the general control of the franchise.

After this process, it was made by the restructuring of future franchise agreements to make them more restrictive and preventing the franchise companies that have.

Policies have also rejected the franchisees have other strings that might cause differences Burger King funds.

There was that the size of franchisees was not so great and that Burger King was the principal owner of new places where the stores were to be created by putting them in a position where they would be able to lease or rent as restaurant franchisees and empty restaurants or resume operations that are not consistent with their management guidelines.

After nearly 18 years without financial growth, the value of the company began to feel the effects of their franchises stagnation.

The new CEO, Bradely Blum launched a restructuring program intended to revive nearly 20% of franchises undergoing financial difficulties. It was an initiative that encourages individual owners who took advantage of the situation by buying stores have failed and turn them into profit makers.

Most shops once failure are growing and at the end of 2010, Burger King claimed to have over 12,200 outlets in 73 countries. The total investment of a Burger King franchise is between US $ 294,000 to US $ 2.8 million with a franchise fee of $ 50,000.

It has a 20-year renewable contract in accordance with that requires a franchisee to have a net worth of $ 1.5 million and cash of $ 500,000 cash. Industry experience with business experience in general and marketing skills are necessary.

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