Soon, Lexus has established itself as a brand of high
luxury, scoring points in reliability and customer satisfaction which has
become the biggest car bestseller debut in America. Lexus story began in 1983
when President Toyota Eiji Toyoda challenged his business leaders to create a
luxury car that could compete with the best. The challenge stimulated the F1
top-secret project and Toyota teams of officers went to the US to study the
market for luxury cars and concept design. The LS 400 marked a major shift in
the Toyota design a car that shares little resemblance to the old Toyota
models. The car quickly gained a reputation for tranquility of your cabin and
engine, the interior well equipped, the outstanding performance of the engine
and the technical strength of Lexus parts. He has received several awards, such
as Car and Driver 10 Best, Motoring Press Association Best Imported car, and JD
Powers # 1 Carline initial quality - a price that Lexus continue to receive
each year so far.
Lexus is the top-selling luxury brand in America for two reasons: dedication to quality and close partnerships with its customers. Lexus parts undergo a rigorous quality control and further examination, leading to the reliability of Lexus vehicles. The same level of attention to Lexus parts is extended to Lexus customers. After-sales service in the Lexus was rated the best by JD Powers and Luxury Institute. Instead of cutting prices to compete with other luxury brands, Lexus attracts customers by offering benefits and premium services for free. Amenities include valet uniform utility and concierge service, luxury coffees, in-store and games room for children. Customers responded to these brands through buying Lexus and stay loyal to the brand. In 2005, Lexus sold 302,895 cars in the United States alone, and is the first luxury brand sales in the country today.
Lexus recently opened U-finnesse philosophy, a design program for its LF concept vehicles. Lexus has since unveiled a series of concept cars that embody the philosophy L-Finesse. Started in 2003, the concept car LF-S or Lexus Future Sedan-side cameras, keyless doors and windshields that extend to the ceiling, while the future Lexus LF-C or Coupe is a concept motor sport coupe with an engine mounted in the front V8 and automatic sequential six-speed gearbox.
Lexus is the top-selling luxury brand in America for two reasons: dedication to quality and close partnerships with its customers. Lexus parts undergo a rigorous quality control and further examination, leading to the reliability of Lexus vehicles. The same level of attention to Lexus parts is extended to Lexus customers. After-sales service in the Lexus was rated the best by JD Powers and Luxury Institute. Instead of cutting prices to compete with other luxury brands, Lexus attracts customers by offering benefits and premium services for free. Amenities include valet uniform utility and concierge service, luxury coffees, in-store and games room for children. Customers responded to these brands through buying Lexus and stay loyal to the brand. In 2005, Lexus sold 302,895 cars in the United States alone, and is the first luxury brand sales in the country today.
Lexus recently opened U-finnesse philosophy, a design program for its LF concept vehicles. Lexus has since unveiled a series of concept cars that embody the philosophy L-Finesse. Started in 2003, the concept car LF-S or Lexus Future Sedan-side cameras, keyless doors and windshields that extend to the ceiling, while the future Lexus LF-C or Coupe is a concept motor sport coupe with an engine mounted in the front V8 and automatic sequential six-speed gearbox.
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