In 2013, Lacoste celebrate its 80th founding anniversary. Yes, the company of French top designer clothes would be eight decades old.
All the while, Lacoste clothing has been synonymous with style, comfort and fashion elite.
René Lacoste: Founder
René Lacoste was a French tennis player who came up with the idea of Lacoste shirts. First, he has not much to come with designer clothes for men, but a necessity that Lacoste had the courts: the most comfortable tennis shirts that help players handle the heat. Six years before founding Lacoste, tennis player created a lot of shirts that were made of mesh and completely absorbed sweat. It caused such a sensation that quickly replaced the fabric, long-sleeved tennis shirts that were popular at the time.
It was only in 1933 that René Lacoste teamed up with André Gillier to create "La Chemise Lacoste," a brand name that would soon be known for designer clothes of his men and other items.
It helped that the Gillier factory specializing in knitted.
The crocodile logo in Lacoste shirts is a tribute to René Lacoste, who was nicknamed "the Crocodile" by tennis fans. In fact, in addition to coming up with Lacoste menswear, René was known to be one of the best tennis players in his time, winning seven Grand Slam titles and was number one world tennis player in 1926 and 1927.
Thus it is not surprising that Lacoste shirts became a hit on the tennis courts?
Over the years, Lacoste menswear was beyond tennis shirts and soon launched a line of sailing and golf shirts. It was in the 1950s that they began to offer Lacoste clothing color more iconic white shirts.
It was also at this time that the French company exported its products to the United States and gained the status of designer clothes that appealed to sports elite and America, with the appropriate slogan, "The symbol of the competent state sport."
After 30 years of operation, René Lacoste came down and gave the company management to his son, Bernard Lacoste in 1963. The older Lacoste, however, did not prevent the design and creation to little before his death in 1996. in 92, he was still create Lacoste clothes that were innovative, stylish and comfortable.
With an iconic brand and a distinctive logo, it soon became apparent that they would succeed in other sales markets other than the men's clothing brand products. Soon, the company offered shorts, sunglasses, glasses and even perfume alongside their Lacoste shirts.
However, this does not mean that Lacoste has lost its focus on coming up with the clothing designer for upscale men. Continuing the push for the Lacoste brand more attractive to young people, the company launched Lacoste Live! Lacoste Live! The company says Lacoste Live! Meets this feature vintage Lacoste brand combines the art of the street, making it perfect for those looking for preppy clothes that are too nervous. Lacoste Live is always described as unconventional and chic.
The Lacoste story in creating menswear designer has always been a history of innovation.