Lacoste is one of the most popular of today's fashion goods label. It is known worldwide as a French clothing company that designs and markets a broad range of high-end perfumes, clothing, shoes, tennis shirts, watches, sunglasses and leather goods. What is most remarkable about Lacoste is its green crocodile logo, and its high quality products and accessories.
Lacoste was founded in 1933 by a French tennis player named Rene Lacoste. René Lacoste was named "Alligator" by the American press since 1927. René is wearing his self created jersey in the Davis Cup in 1927, but no name available in their mother tongue, he was then appointed as the "crocodile" in French.
The new nickname suited him for a reason - Rene Lacoste showing his tenacious behavior while on the ground. It was his friend, Robert Georges, who decided to create a logo for Rene, then drawing a crocodile. After leaving the world of tennis, René founded his company in 1933 mode with the help of one of his friends successfully André Gillier. Gillier at that time was the president and owner of one of France knitwear manufacturing companies. Through their efforts, they started to create and distribute a line of tennis shirts that were inspired revolutionary. The crocodile logo is embroidered on the chest of the shirt, and what considered by Rene Lacoste as the first model of its brand. He also designed and manufactured shirts for sailors and golfers, and in 1951 he started producing colorful sportswear.
In 1970, under the direction of René son, Bernard Lacoste, the company began producing a variety of other fashion items. Included in their lines are perfumes, sunglasses and goggles, shoes, watches, shorts and made of leather. The quality and style of these products were even stronger with Christophe Lemaire to come, a French designer who had been contributing their time and effort to create the best Lacoste fashion lines. Today, brother and collaborator of Michael Bernard, manages Lacoste. The company was licensed its brand to a number of fashion and sports companies worldwide, including Pentland and Samsonite brands. The main office is located in Paris, but they delegate their products abroad.