The Difference Between A Mobile App and Mobile Website

Mobile Site Mobile App Vs

Most companies know the need to have a mobile presence for your business. But what they can not understand is, "what is the difference between a native mobile application and mobile web application and when choose one over the other?" At first glance, it can be difficult to distinguish a web application / mobile site from a native application, as they may look very similar, depending on what features you choose.

Deciding to choose a mobile-friendly web application vs a native mobile application depends on a variety of factors such as: understanding your target audience, determine your budget, the definition of its purpose, and to identify characteristics that are the most important to you.
Accessibility - A mobile web application consists of web pages that are specially formatted to look good on portable devices such as smartphones and tablets. This is accessed via the mobile device browser and requires mobile devices to access the Internet. In addition, mobile websites are designed to take advantage of special mobile-specific features such as mapping and location-based click-to-call features. On the other hand, mobile applications, which are also formatted to the legacy and mobile tablets must be downloaded from App Store and installed on your mobile device. A mobile application can run with or without the Internet, according to the characteristics of the application.

If you own a restaurant, your client probably wants to be able to find while traveling on the road, find the nearest restaurant, if you are a chain, make reservations, view the menu, and see if there are coupons available. Studies have shown that users prefer mobile browsers for shopping, research and entertainment while they prefer mobile applications for data management, play games and use of productive applications.

New customer or loyal consumer - it really is an important factor in determining whether you want an application or a mobile friendly website. Basically, feature for feature, a mobile-friendly web application is usually the cheapest option. Indeed, usually a mobile web application takes less time to develop, maintain and release; and generally, the mobile web application is a simplified version of an existing Web application to much of the content is already in place.

So which is better, a native mobile app or a mobile web application? If you want to develop an interactive game or need special features that only one application may fix, then your choice is to go with the development of mobile applications. If you want to reach the largest audience with the version of mobile friendly content or create a line of flow from your existing site, and a web / mobile application is the logical choice. In many cases, you may decide you need a mobile site to reach a large audience without a requirement "call to action" to customers and a mobile application to manage a very complex component or value added which can not be treated with a customized mobile application. In general, however, a mobile site should be considered the first step in developing a mobile presence, while an application is useful for the development of an application for a specific purpose can not be achieved effectively by a Web browser.

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