Strategic Planning Tips for Tour Operators and Travel Affiliates


Strategic Planning Tips for Tour Operators and Travel Affiliates ~ As the tourism industry to lead the summer days the dog, many strategists winds through very high and travel companies have already begun strategic planning season to think ahead and think about the profound differences this year to process adheres compared to last years. Faced with the uncertain and fragile economy since the Great Depression, many executives and strategists now realize that the "game" is at stake and it is real "winners" and "losers" - and not only in terms of market share, real estate customers or profits / losses, but the short-term survival of their companies. The business landscape, the tourism industry is facing one today has undergone a sea change and tedious, that only 18 months. Most "successful strategies" that work will not work now. so deeply insecure Even in times of strategic planning need not be a proposal for the success of travel companies.

With the strength of the discovery phase of this process, some forces determined as safe and others are deemed unsafe; It is the interaction of uncertain forces leading to differences in future scenarios. Each future scenario describes a different business environment, but reasonable, 3-5 years in the future, and each is written so that the setting "use judgment" - that is, the future of the world will be described, provides enough details and specifications for alternative strategy history can be effectively controlled.

Generally recommend most scenarios strategic planning methods that designers 3-4 future scenarios, the results from the release of five or more scenarios to prepare a very laborious process, decreases the value derived when the number of scenarios. together they cover 3-4 scenarios in the area of ​​expected future competitive worlds.

In short, tour operators and travel affiliate marketing are three important advantages derive scenario planning in the annual strategic planning process includes:

  1. Understand how the tourism industry competitive landscape can be developed and the impact and the impact that future for your business can

  • Recognize the true potential and significant effect of discontinuous change driven by the industrial powers and exogenous or endogenous events

  • Successfully for these possible future worlds prepare crystallization steps that management should take

Although the basic principles of design scenario is relatively standard, there are different approaches to strategic planning scenarios, and each has its strengths and weaknesses. Here are three tips for planning that travel providers and travel affiliate should consider integrating the strategic planning process your scenario, regardless of the method you choose.

Only with the current reality focusing can be devastating, as the chance of a company established by other forces or momentum out of the blue, outside of traditional competitive landscape.

The parish thought (that is, to believe, because of the size, strength or ability to market, a company can increase and or personalize the future of your industry) is where many companies err in shaping the strategy and, finally, not the market - Pan Am, the US Steel, American car industry (and in fact, many of the companies "too big to fail") are good examples of the disastrous results as a result of parochial thinking created.

So when the scenarios developed by the final state, the generals of travel companies should ensure that any future global competition was built, carried out independently by the shares or control of the company; This requires the organization to identify not only the potential of extrinsic and discontinuous changes occur, but more importantly, it also helps protect them from the same fate as the old iconic brands in the preceding paragraph mentioned share. Even if the company you travel has Google or energy market share, not to pay attention to this scenario office design strategy quickly to market share losses or erosion of competition compared with other less sophisticated companies and players who can lead out side.

This applies even more to determine the strategy, such as the regulation defining strategic plans are not static; Require continuous improvement and recalibration of what is happening in the market and the world at large.

Make Apart from providing a central multi-dimensional strategy, design scenario requires the development of hedging strategies, strategies that are designed to enable businesses to quickly its strategy in the adjustment of an alternative future scenario. Hedging strategies are usually "on the shelf" are used only if one of the least likely scenarios develop.

Knowing when to hedging strategies to make the necessary travel agent or affiliate accurately monitor and measure the competitive game. Only by careful and constant monitoring of the performance of suppliers, customers and competitors, as well as understanding of subtle changes in the company's other measures, each company makes constant adjustments in real time to your market strategy to compete effectively and placed or gutted with disruptive change to avoid.

Parallels with the destruction contribute to these and other businesses brought as a result of discontinuous change in the financial markets is enough reason for hedging is an important part of any strategic plan every travel partner or travel provider.

Scenarios development assistance strategies based on a better understanding of the company's executives, which can hold the future for their business and provide many of the necessary changes in the value of focus. The inclusion of these three strategic planning advice described above to ensure that your multidimensional strategy of the company is strong enough to navigate the future success in a profitable way, when the recovery finally arrive.
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