Mobile applications came as an exclusive framework for brands to promote their products. The best applications are those that are tacky and inherently valuable to your customers. However, what makes an application sticky and disturbing users is a hard nuts break. There is always a huge gap between the users who install, sign and use an application because even a large application can be ignored by many due to many factors in the application. It is therefore essential that companies or app owners recognize and control the base performance measurements that make the application more expensive or force users to enter.
1. Length of session
|image from Growth Bug|
Although a basic parameter in an application, the length of a session can determine the extent to which your application is attractive. Varied with the type of users and the purpose of your visit, when accurately estimated, it shows a clear image of the type of users with the application and what they want.
Of course, an application has a clear solution for users to indicate their success because users will actually use it. Thus, when the usage level is estimated, owners know the primary application metrics of their applications and provide a valuable insight into the application of your application. Additionally, user-grade data, when analyzed, allows application marketers resources to improve their application performance to control user engagement.
|image from Digital Analytics|
Although an application on the market is undeniably successful, their creators can be surprised when the volatile session ends in time. For this reason, applications should aim for longevity and not prominence and should have high performance for more retention. User retention may be one of the most important metrics to emphasize application success, as it gives an idea of the number of users who do not install the application after using less and how many users.
3. Application load time
|image from BlazeMeter|
While time is the essence of life, it is necessary for every application owner to load the application speed as fast and as smoothly as possible. If something in the application is disturbed by users when they use them and slow down load rates, there is probably a chance to remove and replace with another competing application. App owners can see a general image of the app's success through their ARPU statistics (average revenue per user). Calculated according to app price or other in-app purchases, ARPU refers to the amount a particular user is handling for the app.
Each application company needs to review these few KPIs before taking the analysis and take convincing measures to eliminate all application errors and significantly increase the business.