If you are an entrepreneur, you say you have a small cafe, you can think about the type of security system or commercial CCTV software that you want to install in your store. Before making this decision, it is wise to determine what you will use for your enterprise security system. In this article we will describe three applications of a company security camera system. They are: Prevention of theft, both by customers and by employees and marketing intelligence.
1. Avoidance of theft of customers
|image from Home Security and Surveillance|
In many stores, especially stores, profits would be much higher, there was no customer's theft. Sometimes shopkeepers only assume that the theft will happen and cost the business.
2. Employee avoids theft
|image from Entrepreneur|
Statistics have shown that in most stores the employee theft is as bad as financial, as deflation of customers. Also, the numerous cameras that are well placed prevent the employee's theft, or documents if necessary, for the documentation of the shooting.
3. Marketing intelligence
|image from Homeland Security Research|
Both examples above are how a company can improve its bottom line by using security camera systems, reducing business losses due to theft. But security cameras can be used to improve your marketing and your top line. Imagine whether the cameras are placed in and out of your store to include all the movements of the customers. Has the buyer come to the door with a pre-designed intention to visit? Or was she drawn to a sign or object in the window? The well-placed and discreet surveillance camera can detect the difference.
Similarly, internal security cameras can help you figure out what elements people are looking for most of the time. If you simply passed the sales numbers, would you ever know about an article that was widely seen but never bought? What if, after inspection of the camera material, you recognize what has happened, has the price been reduced and floods of profitable sales started? It is all possible with a well-consulted internal security camera and a solid CCTV business software.